You Can Grow Your Business Using These Online Marketing Tools

Professional Digital Marketing = Company Growth

This post is quite  long, so if you are looking for info on just one of the topics and want to save some time, I have posted articles that are specific to each service.

Is Your Website an Asset or a Liability

We offer digital marketing services to help local businesses increase earnings and grow your company utilizing online marketing tools. In this article, we have attempted to better help you understand what these services are and what we offer for each of them. We can just speak in generalities here, however, we would work with you with more specifics for your particular needs and requirements.

Not all sites are created equal … in fact, your site could just as easily be HURTING your company as it could be assisting your business, so it’s vital that your website is established in the right way, and working for you (not against you) 24/7.

Why is your site so essential? Despite whether you sell accounting services, run a pizza dining establishment, paint homes, get rid of insects, are an individual fitness instructor, or have any other kind of service where you sell something or supply a service to someone, your website must be an asset.

At a minimum, it’s the face of your organization. For individuals who look for you online, it’s the first impression they’ll get and has a MAJOR influence on sales. Secondly, it’s a details hub. Maybe your visitor already understands who you are, however, they need to find contact information, or know your operating hours, or to find specific information about the services you offer. Failure to provide succinct details in an easy-to-find way will harm your business. And at least as important as the other two things we’ve pointed out here, the way your site is configured will matter if individuals can even find you in the first place.

Let’s discuss why these things matter by looking at a little more information…

The face of your business.

Presuming somebody can find your website online when they search for your company or for the services you use, you’ve got a matter of seconds to make a good impression and keep the prospect engaged. A lot of websites do a terrible job of this, and they lose sales as a result. Your website must:

• Develop trustworthiness
• Communicate your message and what you stand for
• Supply options for what the possibility requires
• Program social proof (if applicable, which it does in 95% of cases)
• Advance the sale

Advancing the sale refers to supplying the information needed to get the prospect closer to purchasing, or indeed actually permitting them to purchase whatever you provide then and there.

Social Proof is usually stories of happy customers, however, it can also be other points of interest, such as how many individuals you’ve helped throughout the years you’ve been in business, the number of hamburgers you’ve offered, and so on.

Supplying options for your prospect’s needs may sound obvious, but most sites aren’t structured to do this, because most site owners simply GUESS as to how their visitors discovered them (is the visitor searching for pizza delivery, or a pizza restaurant), many sites owners do not understand the response, so they just guess.

Furthermore, a lot of sites have a top-level overview of what they do and that’s all. Some might go one hurdle further and have a service specific page, however, these are NEVER optimized the way they should be, which has a big effect on conversions from site visitor to the buyer.

Your message, how your company is positioned (high-end, low-end, tailored, templated, etc), and your reliability all directly affect what you can charge for whatever it is that you provide, and what your conversion rate will be. If your site does a poor job of conveying these things, then you’re leaving cash on the table in lost sales, or sales that do not provide you as much profit as they could.

Your information center.

The easiest way to lose a sale is by not giving your potential customer information about your business. Conversely, one of the easiest ways to MAKE a sale is by ensuring your customers have the information they need. The basics include, but aren’t limited to:

1. How to contact you (address, phone, email) Opening hours (if applicable)
2. Products and/or Services offered
3. Pricing (not always published on the website, depends on what you offer)
4. In addition to this, strategic data analysis fills in the gaps and identifies the exact information you need to display, where to display it, and any potential holes your website may have.

The KEY to getting discovered.

Long gone are the days of merely constructing a site and waiting for people to find it. In 2020, every aspect of your website needs to be specifically configured, otherwise, your entire web strategy will be stuck in first gear, you will not get the rankings you wish for, and your traffic will be almost nonexistent– in which case, why even bother having a site!

There are dozens of aspects that have to be considered, and they all build on one another to guarantee your website gets the optimal direct exposure possible. A few of the main factors consist of:

• Mobile-Friendly Pages
• Contact & About Pages
• A Logo That Search Engines Can Read (not simply an image)
• Enhanced Pages For SEO (meta information, layout, etc)
• Strategic Internal Link Placement
• Retargeting Pixels
• Load Time Optimization (and page caching)
• An XML Sitemap
• Robotic txt File
• Setup Smart Site Architecture
• An Optimized 404 Page
• SSL Certificate
• Image Alt Attributes
• Schema.org Structured Data
• Correct And Tag Usage
• Strategic Outbound Site Links
• LSI Keywords
• Social Sharing Integration

There are even more elements, and we might compose a book about every one of these. The point is, if you don’t have all of these things looked after, you’re not setting yourself up for optimal results from your web plans (and if you’ve had a website for a while but felt you never got any results from it, this is most likely the reason that was the case). Hopefully, it’s clear, your website is an important marketing asset that you NEED to tactically enhance so that it can bring more sales to your company.

What is search engine optimization?

SEO is the method of improving your website’s ranking (position) in Google, Yahoo, Bing and other online search engines. A well-planned and well-implemented SEO campaign will help bring more relevant traffic to your website, increase direct exposure, minimize bounce rate, and increase sales.

Why is SEO essential as one of the online marketing tools to your service? SEO will drive more exposure for you and most notably, more sales. The web is here to stay, so you may as well accept it and gain the benefits that it offers.

Research reveals that:

89% of consumers research products or services online and use what they find to make purchasing decisions.

Just 3% of users are ready to buy without doing more online research study first.

Discovering potential customers via SEO costs 61% less than outgoing marketing and improves conversions by 8x.

Benefits of search engine optimization:

• Grow your online existence.
• Enhance your regional reputation.
• Develop trust with your search results page.
• Increase traffic in a cost-effective way.
• Draw in more customers
• .Create quantifiable outcomes.
• Build a reputable online presence.

Project objectives.

The higher your site ranks, the more frequently people will click your website and Google Local profile, which results in more customer familiarity with your brand name.

Professional Digital Marketing = Business Growth.

Now that we have covered two of the most important aspects of getting your business more online presence, I would like to touch on the third service which also has a lot of importance because it contributes to the effectiveness of each of the above services. It is where you host your website.

What is premium website hosting and why is it such an important online marketing tool?

Hosting is to a website, like fuel to a car. No vehicle can run without some sort of fuel (gas, diesel, electrical power), and no site can run without some sort of hosting.

Not all hosting solutions are built with equal quality. Similar to fuel for your cars and truck, different hosting options will give you different outcomes.

Technically speaking, hosting is a service that enables somebody to publish a website or web page on the Internet. A web host, or web hosting company, is a service that provides the technologies and services required for the website or website to be viewed on the Internet.

Sites are hosted or kept on unique computers called servers. When individuals wish to see your site, they enter your website address into their internet browser. The internet browser finds your web host and from there, your site. It then retrieves and displays the websites as required. Why is it essential? Websites can’t run without hosting. A much better question is “why is high- quality hosting important?” There are numerous reasons with the most important being the 5 S’s:

• Speed
• Stability
• Security
• Scalability
• Sterility

Speed

It is important for your website to load quickly; if not, people will click away from your site regularly (known as having a “high bounce rate”), and an online search engine will rank your website lower on the search results page. Therefore, slow speed offers a bad visitor experience and harms your search engine rankings.

Stability

If your website isn’t available and reliable, in other words, if it ever goes offline or does not load appropriately, you run the risk of losing business. Great hosting solutions have several systems in place to ensure uptime, general stability, and dependability.

Security

As publicized data breaches have actually reminded us all too well, hackers are a consistent hazard to sites. They seek to steal individual or financial details, hold the computer system captive for ransom, or take it over to utilize for attacks on other computers. Like being a victim of a terrible home intrusion, a successful website hack can leave your site a mess and your credibility in disarray.

Scalability

As your website visibility grows, you need the machine that runs your website (your host/servers) to grow with you.  Otherwise, speed and stability will end up being an issue. Hosting solutions that are set up to support your growth will have the infrastructure in place and be prepared for you to utilize when the time comes.

Sterility

A ‘sterile’ web community is one that is free from unfavorable sites. Much like you’d like your home to be devoid of bacteria, your site will only perform at its best if the servers that host it are likewise devoid of bacteria. For best site efficiency, you need to make sure that your site isn’t sharing servers with pornography sites, gambling websites, pharma sites, and “junky” websites (while not consistently the case, these junk sites often use extensions such as .ru (Russia), .cn (China)).

Here are some technical specifications. Don’t worry if you do not know what this all means. 

1. Custom-Manager hosting, indicating that we personally handle every aspect of your site for you (this includes security checks, coding updates, etc).
2. Super-fast servers specifically configured to deliver lightning-fast site load times.
3. Private server usage restrictions. We make sure servers aren’t filled with a lot of other sites or that you’re ever anywhere near less desirable sites. This helps to make sure exceptional server efficiency
4. High-Level security, including Antivirus and Malware Scanning (plus elimination) so that your website constantly remains virus/malware-free.
5. Firewall Software and DDoS Prevention protecting your website from hackers and efforts to take your site down.
6. Continuous WordPress site/plugins monitoring, so that your website is always up to date and any vulnerabilities are fixed as soon as they’re found.
7. Daily Backups, so that you always have a safeguard in place.
8. SSL Certificate, which secures the visitor’s connection to the website and likewise improves the site’s SEO ranking.
9. Content Delivery Networks (CDN), to ensure your websites are loaded much faster.
10. 24/7 Support, indicating you’ll always have someone you can contact whenever you need assistance.

Professional Digital Marketing = Business Growth.

Companies need to have a social media existence along with a website. Why do we believe that? Well, I think you could say it’s easy because that is where many of your customers and potential customers hang out each and every single day.

Social Media Setup and Social Media Management.

You can definitely increase your online presence by having social media accounts with the right links, content, pictures, and even videos. Facebook alone has more than 2 billion users. Lots of people utilize these social services to find companies in their area they may want to do business with.

 

Social Network Management

• Manage social networks on a monthly basis
• Create and publish material– 1 blog site post
• 15 social networks posts/month using the source blog site short article
• Regular monthly reports of results and engagement
• Facebook, Twitter and LinkedIn

Social networks such as Facebook, Twitter, Instagram, and Linkedin are used every day by billions of individuals. By having at least a number of these social media sites as part of your online marketing tools, you can broaden your exposure in the market and increase the possibilities of brand-new potential customers discovering your business instead of your competitors. Put social media to work as one of your powerful online marketing tools.

Professional Digital Marketing = Business Growth.

Now that we have prospects and customers discovering you and increasing your service, let’s make certain that they remain your consumers for a very long time. Absolutely nothing hurts a service more than when bad reviews or bad gamers in the market who release not-so-pleasant remarks about your organization and attempt to sully your service reputation.

First, let’s specify what reputation management is.

Reputation management ( sometimes described as rep management or online reputation management or ORM) is the practice of trying to form a public perception of a person or organization by affecting online information about that entity.

How does reputation management work?

Online reputation management ( ORM) is the practice of crafting methods that form or affect the general public perception of a company, person or other entity on the Internet. It helps drive public opinion about a company and its products and services.

Why is Reputation Management Important?

Reputation management ought to form a fundamental part of any company. After all, it would allow them to perceive the way customers see them or think of the business. It can be mentioned that reputation management is important for companies that get and manage their online evaluations.

The first step in reputation management is keeping an eye on references to the person or organization, mainly through social media monitoring and carefully crafted search queries. Social network analytics and similar processes on search results help to provide a snapshot of the present public opinion of the individual or company in question and then a campaign can be created to resolve any problem areas that have been revealed.

Organizations must have these capabilities as their online marketing tools:

• Handle their online credibility from one location
• Be found by consumers through accurate listings
• See what’s being said online and take part in online conversations

Software application tools that permits you to:

• Manage and monitor all your evaluations
• See how you compare to your competitors
• Verify you are being listed properly online
• See what’s being said about your business online

Manage reviews:

• See reviews from all the leading evaluation sites in your market
• Respond in line to Facebook and Google evaluations
• Keep on top of trending keywords in the conversation
• Sort reviews by keyword sentiment to drill in
• You can show a review widget enabling you to highlight your finest reviews 
• Make certain your listings are accurate.

• You can figure out what websites your service was inaccurately listed
• Repair your listings to be found by more clients
• Compare your Listing Score to your industry.

Citations: Scan the web for all business citations.

• Find all occasions where your service is noted across the web such as blog sites, news articles, or lists
• Stay on top of the online discussion

Competition: Manage your share of voice

• Keep an eye on approximately three picked competitors
•  Determine online search engine share of voice
• Track social audience development on Facebook and Twitter

References: Make sure you are involved with the conversations

• See who is discussing your business name
• Scan the web for selected search terms
• Mentions are tracked from social media, blogs, news articles, and so on

Social Monitoring: Monitor your social accounts.

• Link your social accounts to keep an eye on likes and fans over time
• Keep up with your customer discussions
• Monitor employee Twitter accounts to stay in the know.

Professional Digital Marketing= Business Growth.